The prospect of creating content for your blog or website consistently may at first, be an exciting thought … as it should. After all, you have found a niche or topic that excites you, and/or you are very passionate about. You’ve laid out a plan for the various topics you plan to write about. So, at the beginning of this journey, you are excited to post the content you create on a daily basis.
Content is still king and always will be. It’s what helps you make sales online. It doesn’t have to be text. It can be video or audio and infographics too. So you want a niche you can create a lot of content for – for your blog, social networking accounts, emails, products and more.
Creating Content Daily Can Become Paralyzing
As often happens, as the weeks and months pass, creating blog content, social media networking posts, email autoresponders, opt-in reports, bonus reports, product reviews, sales copy and much more becomes overwhelming. Soon your output of content becomes pretty skimpy. This fails to help you build trust and relationships with others – you need content – with personality – and a lot of it. Creating written or visual content around a topic or niche, and making that information accessible to your audience as a blog post, video, infographic, or other format is vital.
Before you get discouraged or even frightened by these facts, I want to discuss content creation with you, because your web content will ultimately define your success as an Internet marketer.
Lighten The Load For Creating Content
There are ways to lighten the load if you’re willing to use them. There are methods that the gurus use and they work if you do it right. You’ll be able to lighten the overwhelming amount of content necessary to grow your online business and get the most from your time, effort and money.
Plan Your Content Creation Meticulously
Without a content plan, you’ll be frustrated and won’t get the best use of the time you devote to creating the content. Your plan should include an outline of all of the content you’ll need for a certain time period; what you want to include in the content and a deadline for getting it out there.
Don’t rush the plan. Take your time and make sure it’s right. It’s better to do one thought provoking blog post each week than to slap up seven posts that are light on personality, details or value.
Outsourcing Content Creation
Some marketers hate writing and editing content, so they outsource it to more qualified writers. Even though you plan to outsource, you should still know some writing and editing basics so that you’ll know if you’re getting what you need (and your money’s worth) from the writers. Speaking of ‘money’s worth’, there are several sites such as iwriter.com and fiverr.com that provide writers for hire. The cost for an article or blog post is widely varied, ranging from $6.00 to hundreds of dollars depending on the topic and expertise required. These are freelance writers who specialize in creating online content.
It’s good to have a working relationship with a writer that you trust and who knows your style and is familiar with what you require. Look for someone whose portfolio or talent enables them to speak “for” you online with minimal tweaking. Outsourcing will certainly lighten the overwhelming amount of content you need to create for your business. Just make sure you don’t go for the cheapest writer or you’ll end up putting more time into editing it than if you did it yourself. Choose one who is recommended and who has some experience.
As you have likely surmised, and a bit of simple math, outsourcing content creation can be an expensive effort given the overwhelming amount of content necessary to grow your online business and get Google to pay attention to your site/blog.
Before continuing, it’s only right that I say: ‘don’t despair’. I do know of a much less expensive solution with a possible business opportunity that just might interest you. I’ll discuss that a bit later.
PLR May Be A Solution
A great go-to resource for online entrepreneurs is private label rights content. You can find PLR on just about any subject. They’re remarkably inexpensive and can be purchased in bundles. You can then change the writing to reflect your own subject matter or ideas – and put your name on it to use online. Keep in mind that private label rights (PLR) content is sold to multiple buyers. You should edit to make your PLR purchase more unique to your site otherwise Google may not shine a favorable light on your duplicate content.
Don’t be overwhelmed at the amount of content needed for your business – just be creative and find different ways and means to get what you want for the least amount of effort and expense.
The Magic Of AI In A Content-Driven World.
While it might sound like something out of science fiction movie, Artificial Intelligence is here and is used every day by millions globally. With the emergence of automation and quality AI-driven content, it can be a powerful arsenal for creating the content you need.
I mentioned earlier that I know and often use an AI driven software called SynThesis that is far less costly than hiring content writers and includes a ‘Free Agency License’. What does ‘Free Agency License’ mean and how could it benefit you? An Agency License allows you to sell the articles you create and thus provide an added revenue stream, if you wish! There are more details here.
Make sure you’ve thoroughly researched the niche that you want to build a website about, then move forward knowing that creating content shouldn’t slow you down or hold you back.
Word of Warning
Content creation isn’t an exact science. It takes time and experimentation. The good news is YOU CAN do it. Focus on either helping or entertaining just one person. Then keep doing that over and over and over.